While at the check out desk at one of those few times in a day where there is more than one customer waiting to be billed.
Customer has picked up two books and is looking at a Murakami, gives some sort of a yelp and says.
I am going to take this Murakami and get out of here soon or I am not going to be able to stop.
We smile and nod knowingly, this is the kind of weakness we can completely relate to.
It’s kind of how we got started with this store about six years ago.