Building Social Business by Muhammad Yunus

From a man who is held dear by millions of micro entrepreneurs giving them wings for a start in a world where naked capitalism does not observe their existence comes his third book titled “Building Social Business – The new kind of Capitalism that serves humanities most pressing needs.”

Muhammad Yunus is the founder of the Grameen Bank a Nobel peace prize winning organization which has been a path breaking funding organization and now is some sort of a pilgrimage for development economists to be emulated across the world.

Here develops his bold new concept that promises to revolutionize the free-enterprise system: social business. Designed to fill the gap between profit-making and human needs, social business applies entrepreneurial thinking to problems like poverty, hunger, pollution, and disease, creating selfsupporting, self-replicating enterprises that create jobs and generate economic growth even as they provide goods and services that make the world a better place. Partnering with some of the world’s greatest corporations, Yunus and Grameen Bank have already launched several social businesses that are addressing challenges like malnutrition, lack of potable water, and endemic illness in Yunus’s homeland of Bangladesh, and other organizations around the world are developing their own experiments in social business. In this book, Yunus traces the development of the social business idea; explains its lessons for entrepreneurs, social activists, and policy makers; offers practical guidance for those who want to create social businesses of their own; and shows why social business holds the potential to redeem the failed promise of free enterprise.

A must read for anybody interested in how a simple idea can really make a world of a difference, given dedicated and driven people and most importantly vision. Probably the only book micro economist networkers will ever need to read.

Mr. Yunus you rock!

Building Social Business by Muhammad Yunus


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